Dedicated Research Challenge Teams
Do you have a challenge you are facing at the intersection of persuasion and technology?
We can help.
HOW WE WORK
Research, guardrails, and tools that turn principles into practice.
The Coalition works through four programs — each one moving scholarship on rhetoric and persuasion closer to the teams building persuasive systems.
AI Risk Mitigation
We translate research into principles, frameworks, and guardrail criteria — such as the Persuasion Principles for AI Safety — so persuasive systems are built on ethical persuasion rather than manipulation.
Tools for Educators
Our white papers, annual reports, AI & persuasion bibliography, and Persuasion Machines Substack give teachers and scholars ready-made materials for teaching rhetoric in the age of generative AI.
Proof of Concept Technology
Working alongside industry partners, we put research into practice by prototyping tools and demonstration systems — showcased at our summits — that show the principles of ethical persuasion in action.