Persuasion shapes civilization.

AI makes it programmable.

RhetAI is the global coalition building the principles that ensure persuasive technologies serve humanity.

An audience watching a global network visualization of AI influence

Advancing ethical persuasion as a central pillar for AI safety and safe persuasive tech.

COALITION INSTITUTIONS
  • Arizona State University logoArizona State University
  • Auburn University logoAuburn University
  • Center for Humane Technology logoCenter for Humane Technology
  • Missouri University of Science and Technology logoMissouri University of Science and Technology
  • Stony Brook University logoStony Brook University
  • Texas Christian University logoTexas Christian University
  • University of Tübingen logoUniversity of Tübingen
7 and Growing
Institutional Members
100+
Researchers & Scholars
12
Countries

Why This Matters

  • AI has reached superhuman persuasion.

    Generative AI doesn't simply answer questions. It changes human behavior.

  • Principled and ethical persuasion is possible

    Safety includes influence. Persuasion shapes human behavior.

  • Rhetoric has provided solutions for 2,500 years

    Frameworks refined over centuries offer enduring solutions.

Summit Series

RhetAI Summit 2026

AlphaPersuade 2.0 returned to Irvine with keynotes, panels, and challenge-team work on principled persuasion in AI.

Explore 2026
RhetAI Summit 2026

RhetAI Summit 2024

The inaugural summit brought researchers together at UCI, from stage sessions to evening conversations that launched the Coalition's work.

Explore 2024
RhetAI Summit 2024