Persuasion shapes civilization.

AI makes it programmable.

RhetAI is the global coalition building the principles that ensure persuasive technologies serve humanity.

An audience watching a global network visualization of AI influence

Advancing ethical persuasion as a central pillar for AI safety and safe persuasive tech.

COALITION
INSTITUTIONS

Arizona State University logoArizona State UniversityAuburn University logoAuburn UniversityCenter for Humane Technology logoCenter for Humane TechnologyMissouri University of Science and Technology logoMissouri University of Science and TechnologyStony Brook University logoStony Brook UniversityTexas Christian University logoTexas Christian UniversityUniversity of Tübingen logoUniversity of Tübingen
7 and Growing
Institutional Members
100+
Researchers & Scholars
6
Continents
Global
Impact

Why This Matters

  • AI has reached superhuman persuasion.

    Generative AI doesn't simply answer questions. It changes human behavior.

  • Principled and ethical persuasion is possible

    Safety includes influence. Persuasion shapes human behavior.

  • Rhetoric has provided solutions for 2,500 years

    Long-tested persuasive architectures provide the solutions industry needs.

Our Leadership

  • RT

    Roger Thompson

    Founder & Co-Director · Arizona State University

  • MG

    Markus Gottschling

    Co-Director · University of Tübingen

  • CB

    Chris Basgier

    Director of Publications · Auburn University

  • CC

    Crystal Colombini

    Spokesperson · Fordham University

  • MT

    Michael Thompson

    Head of Partnerships · RhetAI Coalition

Meet our full team

Summit Series

RhetAI Summit 2026

AlphaPersuade 2.0 returned to Irvine with keynotes, panels, and challenge-team work on principled persuasion in AI.

Explore 2026
RhetAI Summit 2026

RhetAI Summit 2024

The inaugural summit brought researchers together at UCI, from stage sessions to evening conversations that launched the Coalition's work.

Explore 2024
RhetAI Summit 2024